根据艾瑞咨询监测数据显示,2014年中国在线旅游市场交易规模达3077.9亿元,比2013年增长38.9%;至2015年Q3在线旅游市场规模已超越1200亿元,环比增长18%,同比增长45.9%。仅住宿这部分,2014年仅在线酒店市场规模已达到632.5亿元,占比20.6%,较2013年同比增长28%。
一面是中国旅游市场的火爆、在线旅游市场数据的迅猛增长,一面却是传统酒店亏损幅度的继续扩大,星级酒店不断停业。根据国家旅游局的一组数据,2014年全国星级酒店营业收入2,151.45亿元,亏损59.21亿元,亏损幅度较去年同比扩大。根据京华时报报道,2015年前三季度全国星级饭店停业总数达到近3000家。
不仅国内酒店行业面对窘境,国际市场上酒店行业发展亦是使人担忧。根据国际旅行搜索引擎公司Dohop的数据显示,有19%的顾客在成功预订酒店后,在入住前取消了订单;有12.7%的酒店预订是顾客在马上入住前发生的,即“最后一分钟的决定”。分析其原因,是由于越来越多的顾客在长期(大于四天)居住的情况下,会放弃酒店去选择类似于Airbnb的共享经济居住模式。
会员4654:好评
The location is very good. The hotel is a very beautiful historical house. Unfortunately the staff speaks only a little English in fact there was only one woman who had good English skills. And if she is not on duty well than the communication was difficult. Internet worked only from time to time. The staff was total inflexible when we asked if our breakfast could be served before 7 am as we went on one day sightseeing trip. The receptionist said in a harsh tone that their chef starts at 7am and how dare we are to ask if he could start earlier. For the price we paid the service was definitely not sufficient
会员4883:好评
酒店到南锣鼓巷特别近,出门左走1分钟吧。只可惜我住这几天正在修路,封路去不了南锣鼓巷。早餐很不错,院子很小,也精致,服务也很好。唯一觉得房间太小了,房间市置也不够上档次,总体还不错。
会员5007:好评
Good services good amenities. Location is great too. Really enjoy the stay.