非标准住宿领域正在成为酒店业的下一必争之地。记者了解到,铂涛日前对房屋社交分享平台“朋友客”进行战略投资,此前如家也推出了民宿品牌“云上四季”,其他酒店集团也开始纷纷布局非标准住宿领域。分析认为,政策对非标准住宿的支持以及曾经的蓝海“中档酒店”竞争加剧,迫使以经济型酒店为代表的酒店集团开始进军这一领域,但是应该如何拓展非标准住宿市场,还有待进一步探索。
近日有消息称,房屋社交分享平台“朋友客”获得铂涛集团数百万元战略投资,加码非标准住宿领域。据了解,朋友客是一个房屋分享平台,通过熟人关系进行房屋共享,是基于三度好友机制类似Airbnb的房屋分享模式。据了解,铂涛是较早进入非标准住宿的经济型酒店连锁品牌,早在2014年,铂涛就成立了窝趣轻社区品牌,布局长租公寓。此后几大经济型酒店品牌也纷纷入局,华住除了做中高端度假品牌漫心外,还战略投资城品公寓。如家的公寓品牌“逗号公寓”去年下半年已经开业。今年3月,如家还启动了民宿运营,以合作形式将符合条件的民宿业主纳入旗下品牌“云上四季”民宿,如家对民宿业主只收取品牌服务费,免收加盟费和其他费用,引发业内高度关注。
事实上,非标准住宿市场上,除了这些新入局的经济型酒店集团以及原先单打独斗的单体酒店,各路资本也纷至沓来。
会员4654:好评
The location is very good. The hotel is a very beautiful historical house. Unfortunately the staff speaks only a little English in fact there was only one woman who had good English skills. And if she is not on duty well than the communication was difficult. Internet worked only from time to time. The staff was total inflexible when we asked if our breakfast could be served before 7 am as we went on one day sightseeing trip. The receptionist said in a harsh tone that their chef starts at 7am and how dare we are to ask if he could start earlier. For the price we paid the service was definitely not sufficient
会员4883:好评
酒店到南锣鼓巷特别近,出门左走1分钟吧。只可惜我住这几天正在修路,封路去不了南锣鼓巷。早餐很不错,院子很小,也精致,服务也很好。唯一觉得房间太小了,房间市置也不够上档次,总体还不错。
会员5007:好评
Good services good amenities. Location is great too. Really enjoy the stay.