早在几年前，当各大酒店集团纷纷宣布推出中端酒店品牌的时候，首旅如家酒店集团早已开始布局中端市场——针对现代商旅人士，倡导多元化的商旅生活方式，同时实现商务社交和人文情感需求，从而打造了和颐至尊酒店、如家精选酒店、如家商旅酒店等一系列中高端酒店品牌。
首旅酒店集团总经理、如家酒店集团董事长、CEO孙坚在接受记者采访时，明确表示公司已在中高端酒店市场加速布局，未来在中高端的投入也将重点推进，并成为公司的支柱战略之一。他坦言，中高档酒店的一部分将通过对现有3000家存量的改造实现，也将通过对市场上的存量酒店的吸收改造实现。
- 酒店评论
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查看更多评论会员4654：好评
The location is very good. The hotel is a very beautiful historical house. Unfortunately the staff speaks only a little English in fact there was only one woman who had good English skills. And if she is not on duty well than the communication was difficult. Internet worked only from time to time. The staff was total inflexible when we asked if our breakfast could be served before 7 am as we went on one day sightseeing trip. The receptionist said in a harsh tone that their chef starts at 7am and how dare we are to ask if he could start earlier. For the price we paid the service was definitely not sufficient
会员4883：好评
酒店到南锣鼓巷特别近，出门左走1分钟吧。只可惜我住这几天正在修路，封路去不了南锣鼓巷。早餐很不错，院子很小，也精致，服务也很好。唯一觉得房间太小了，房间市置也不够上档次，总体还不错。
会员5007：好评
Good services good amenities. Location is great too. Really enjoy the stay.